"You turn around and see that it's me, jumping through space and time to invasively-yet-lovingly startle you back into believing in yourself." HAHAHA & 🥰🥰🥰
This part reminded me so much of the work I advocate for in my space even though it's startups and not individuals - developing a story, brand philosophies, thoughtful content:
"While it might seem at first glance that things like changing your work and talking about yourself are separate challenges, I see them as directly connected. Sharing your voice isn’t something you do after you've done the thing—it goes hand in hand with doing it. It's the way you identify the conversation that's yours to lead, connect the dots of your path, define your signature point of view, articulate the value of all that you bring, and invite others to join you."
I don't think all the brand work comes after you build the thing, some of it comes in the process.
Oh, I'm happy to hear it Brandy! BIG YES to what you shared about the brilliant work that you do. Brand strategy, like voice, is so often addressed as a static add-on—when it has the potential to be at the heart of a living conversation with your customers and community. I think you speak so beautifully to this with your term "brand resonance" and in general. Thrilled as always to be in conversation with you!
"You turn around and see that it's me, jumping through space and time to invasively-yet-lovingly startle you back into believing in yourself." HAHAHA & 🥰🥰🥰
boo: I love you 😊
I loved this Cate!
This part reminded me so much of the work I advocate for in my space even though it's startups and not individuals - developing a story, brand philosophies, thoughtful content:
"While it might seem at first glance that things like changing your work and talking about yourself are separate challenges, I see them as directly connected. Sharing your voice isn’t something you do after you've done the thing—it goes hand in hand with doing it. It's the way you identify the conversation that's yours to lead, connect the dots of your path, define your signature point of view, articulate the value of all that you bring, and invite others to join you."
I don't think all the brand work comes after you build the thing, some of it comes in the process.
Oh, I'm happy to hear it Brandy! BIG YES to what you shared about the brilliant work that you do. Brand strategy, like voice, is so often addressed as a static add-on—when it has the potential to be at the heart of a living conversation with your customers and community. I think you speak so beautifully to this with your term "brand resonance" and in general. Thrilled as always to be in conversation with you!